FACEBOOK ADS DON’T WORK!

Expecting your Facebook and Instagram ads to be an instant success is a bit like asking someone to marry you on a first date.

It would be a bit weird, wouldn’t it? 

To get to the point of asking someone to marry you, you’d usually get to know each other, get to like each other, trust each other and fall in love. It takes time, emotional investment and consistency.

🤩 It’s a similar process for ads. You need to move your customer through the stages of knowing you, liking you and trusting you before they buy.

If you’ve never run ads before, you need to take the time to get to know your audience, give them value. You need to work your magic and warm them up… The nurture process, just like with any sales process, is the most important bit. This is when they’ll get to know you, they’ll get to trust you and ultimately want to invest in you. Get this bit right and converting your audience to a sale is a doddle!

Any good Facebook ads strategist knows this process and knows how to move an audience through the various stages; to take them from a date to a marriage made in heaven. 💏👨‍❤️‍💋‍👨👩‍❤️‍💋‍👩

Contact me now if you’d like to start moving your ideal customer from first date to marriage potential.